With 8+ years in the digital ecosystem – currently leading the Digital & AI transformation initiatives at Leo Burnett Pakistan, I’ve built a true 360° skillset across strategy, storytelling, production, and technology to drive brand growth, spark culture, and move audiences through digital. I’ve partnered with some of Pakistan, MENA & Sri Lanka’s biggest brands, helping them win in the digital space with high-impact content and digital-first, integrated campaigns.

My expertise spans end-to-end content creation, production, viral content creation and campaign orchestration, now increasingly powered by AI-driven workflows and automation to accelerate ideation, execution, and scale.

Along the way, I’ve earned multiple Effies and Dragons of Asia awards. Having worked across Pakistan, Sri Lanka, and MENA, being a multidisciplinary operator isn’t a compromise for me, it’s my edge. And I’m only getting started!